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Meta

I led content design strategy for the Meta Business Suite Growth team, optimizing the onboarding experience for over 250M small and medium-sized businesses to drive acquisition and long-term retention.

Building a better onboarding experience for Facebook Business Suite

Overview and process

Who I worked with: Product Design, PM, UXR, PMM, Data Science, Engineering, EM, Product Growth Analyst

Challenge: Revamp our onboarding experience for new users using qualitative and quantitative research to address product shortcomings and remove hurdles to user adoption

Design sprint

Conducted a 4 day design sprint with XFN partners to address user pain points identified through research and data
 

  • Day 1: Understand

  • Day 2: Define & Prioritize

  • Day 3: Design Critique

  • Day 4: Create a shareout

User research

Partnered with User Experience Researcher to:
 

  • Define & size research participants

  • Schedule dates for interview sessions

  • Attend sessions

  • Review our core findings

High-fi prototype 

Partnered with the Product Designer to bring the onboarding sprint ideas to life
 

  • Figma Cross-Collaboration

  • Design & Content explorations

  • Design Critique

  • Finalize

Iterate and refine

Continued to work with the Product Designer to:
 

  • Make changes to the design

  • Adjust content as needed

  • Map out nurture comms strategy

The results

Users felt our new onboarding experience:
 

  • Made the value proposition of the product more clear

  • Provided tools that aligned better with their business goals

  • Enabled them to continue learning and progressing

Final onboarding flow

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